Case Study

Case Study

Website Redesign @ Chanaura

Role

UX lead, work alongside with the team's UX and UI designers.

Skills

Figma
Wireframing
Prototyping
Primary research / Interview / Survey

Secondary research / Competitor / Market

Before

After

The Challenge

Despite a strong reputation and high-quality bath and body products, the brand faces a major challenge: ⚠️ a lack of a recognizable brand image and a style-matching e-commerce platform. This issue limits market presence, customer engagement, and could slow growth and reduce direct consumer interactions.

🔸 The aim of this redesign was to

Create a memorable brand image that captures the essence of the brand's high-quality offerings

Making it easier for customers to discover, evaluate, and purchase products

Set a new standard for the brand's digital presence

  • Create a memorable brand image that captures the essence of the brand's high-quality offerings

  • Making it easier for customers to discover, evaluate, and purchase products

  • Set a new standard for the brand's digital presence

Creating Complex User Flows Through Out The Buying Process

Key Findings / Primary Research

⭐️ Top goals:
Relieve stress > Sooth muscles > Invest in wellbeing

💭 Top considerations:
Quality > Scent > Eco-friendliness

🎁 Top preferred items in a gift box:
Scented Candles > Body oil > Artisan soup

Key Findings / Secondary Research

🔸 Elements to enhance the brand image:

  1. Emphasis on ethical source

  2. Highlight eco-friendly aspects

  3. Social proof

  4. Establish visual identity

  5. Define value proposition

🔸 Usability test 1&2 takeaways:

  1. The purple color is more subtle and maintains a monochromatic scheme.

  2. "Scent" may substitute for the specific choice of "ingredients".

🔸 Participant Quotes:

  1. "The sense of elegance of the website makes me want to try this brand."

  2. "Pretty easy to explore all the products."

Key Learnings

Enhanced user experience and trust justify implementing improvements UI is integral to the UX of this customer journey.

Case

Case

Study

Study

Want to

reach out?

© 2024 Eve Ko