Case Study

Case Study

E-commerce Redesign @ Qivaro

Role

UI lead, work alongside with the team's UX and UI designers.

Skills

Figma
Wireframing
Prototyping

Usability Test
Secondary research / Competitor / Market

Before

After

The Challenge

Despite being an established international company, Qivaro faces a significant challenge: ⚠️ a low conversion rate on its e-commerce platform. This issue limits online sales, affects customer engagement, and could slow growth and reduce direct consumer interactions.

🔸 The aim of this redesign was to

  • Create a visual trustworthy web design to reflect the brand’s integrity

  • Evaluate e-commerce platforms and advise the client on the best fit for their needs

  • Tailor design to the chosen platform’s constraints, ensuring a scalable digital presence

Creating Existing Site Map

UX Design Opportunity

Business

Tech

People

Not desirable
Not usable
Not useful

Desirable
Usable
Useful

Not feasible

Not profitable

🍬

Key Findings / Secondary Research

🔸 Effective Practices on Competitor’s Site

This showcases streamlined e-commerce design elements that enhance user experience and encourage purchases.

  1. Simplified navigation bars.

  2. Main pages that feature popular products and display company accolades.

  3. Product pages equipped with breadcrumb navigation and highlighted reviews.

  4. Efficient checkout processes, with a reduced number of steps for members.

🔸 Usability test 1&2&3 takeaways:

  1. The motivation of purchase is based on customer reviews, ratings & promotions.

  2. The trustworthy and qualified impression comes from the certificate or award icon

  3. Informative videos will boost the customers' interest

Key Learnings

Trust signals and a simplified checkout directly influence user psychology, increasing security feelings and purchase likelihood.

Case

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