Website Redesign @ Chanaura
Role
UX lead, work alongside with the team's UX and UI designers.
Skills
Figma
Wireframing
Prototyping
Primary research / Interview / Survey
Secondary research / Competitor / Market
Before
After
The Challenge
Despite a strong reputation and high-quality bath and body products, the brand faces a major challenge: ⚠️ a lack of a recognizable brand image and a style-matching e-commerce platform. This issue limits market presence, customer engagement, and could slow growth and reduce direct consumer interactions.
🔸 The aim of this redesign was to
Creating Complex User Flows Through Out The Buying Process
Key Findings / Primary Research
⭐️ Top goals:
Relieve stress > Sooth muscles > Invest in wellbeing
💭 Top considerations:
Quality > Scent > Eco-friendliness
🎁 Top preferred items in a gift box:
Scented Candles > Body oil > Artisan soup
Key Findings / Secondary Research
🔸 Elements to enhance the brand image:
Emphasis on ethical source
Highlight eco-friendly aspects
Social proof
Establish visual identity
Define value proposition
🔸 Usability test 1&2 takeaways:
The purple color is more subtle and maintains a monochromatic scheme.
"Scent" may substitute for the specific choice of "ingredients".
🔸 Participant Quotes:
"The sense of elegance of the website makes me want to try this brand."
"Pretty easy to explore all the products."
Key Learnings
Enhanced user experience and trust justify implementing improvements UI is integral to the UX of this customer journey.
