E-commerce Redesign @ Qivaro
Role
UI lead, work alongside with the team's UX and UI designers.
Skills
Figma
Wireframing
Prototyping
Usability Test
Secondary research / Competitor / Market
Before
After
The Challenge
🔸 The aim of this redesign was to
Create a visual trustworthy web design to reflect the brand’s integrity
Evaluate e-commerce platforms and advise the client on the best fit for their needs
Tailor design to the chosen platform’s constraints, ensuring a scalable digital presence
Creating Existing Site Map
UX Design Opportunity
Business
Tech
People
Not desirable
Not usable
Not useful
Desirable
Usable
Useful
Not feasible
Not profitable
🍬
Key Findings / Secondary Research
🔸 Effective Practices on Competitor’s Site
This showcases streamlined e-commerce design elements that enhance user experience and encourage purchases.
Simplified navigation bars.
Main pages that feature popular products and display company accolades.
Product pages equipped with breadcrumb navigation and highlighted reviews.
Efficient checkout processes, with a reduced number of steps for members.
🔸 Usability test 1&2&3 takeaways:
The motivation of purchase is based on customer reviews, ratings & promotions.
The trustworthy and qualified impression comes from the certificate or award icon
Informative videos will boost the customers' interest
Key Learnings
Trust signals and a simplified checkout directly influence user psychology, increasing security feelings and purchase likelihood.
